A product launch content plan for founders who build

Translate the feature into a customer task

“JSON export” names a feature. “Take your catalog into your next workflow” explains what someone can do with it. Technical specifics matter when they help the buyer evaluate compatibility or limits.

Imagine Marea, a fictional inventory tool with catalog export. One post explains the problem of maintaining two lists, another demonstrates export and a third invites the reader to try it. None claims time savings without measuring them.

Give each message a separate role

Create three pieces before building a large campaign. Each needs an audience, one message and a next step. Choose actual publication dates when you can support the launch, rather than filling an arbitrary calendar.

• Problem: show a situation your customer recognizes.
• Demonstration: walk through a task the current product really supports.
• Invitation: explain how to start and what limits to expect.

Localize around the job, not the dictionary

For English-speaking founders, a launch brief may center on a workflow and a clear setup path. For Spanish-speaking small businesses, examples may need different context, terminology or contact preferences. Validate these choices with actual customers.

Being a developer does not mean you need a marketing API. Saved is a workspace for marketing your product; it does not currently offer a public SDK. The examples here are independent scripts.

Run a small, inspectable example

The downloadable script outputs three CSV rows with language, stage, message and call to action. It runs in Node.js with no packages or network calls. Use it as a planning starting point; it does not publish or schedule posts.

• Expected output: a locale,stage,message,cta header and three data rows.
• Open the CSV in a spreadsheet and adapt the message to your product.
• Create the pieces in Saved and assign dates in the calendar.

node launch-plan.mjs en > launch.csv
node launch-plan.mjs es > lanzamiento.csv

Measure beyond the call-to-action click

Separate organic impressions and search clicks from landing visits, onboarding starts, confirmed accounts and the first saved brief. A sign-in click is not a new account. A referral from an AI assistant does not reveal every time your brand appeared in an answer.

Keep the landing language attached to the funnel. Before sending paid traffic, test the complete journey with a real account and verify which capabilities are available.